Pinterest is different than all other social media platforms, basically, Pinterest is not only a social media platform but also a visual search engine. Like Google, people search for products and services on Pinterest.
Pinterest stats has been very impressive since its inception. Do you know than Pinterest is available in 27 languages? Pinterest was founded by Ben Silbermann, Paul Sciarra, and Evan Sharp. Pinterest has reached 300 million monthly active users as of August 2019.
According to Wikipedia, “Development of Pinterest began in December 2009, and the site launched as a closed beta in March 2010. Nine months after the launch the website had 10,000 users. Silbermann said he personally wrote to the site’s first 5,000 users offering his personal phone number and even meeting with some of its users. The launch of an iPhone app in early March 2011, brought in a more than expected number of downloads.
Pinterest continues to grow in popularity because it is a go-to platform for shopping, planning, social activities, how-to posts, DIY ideas, and planning out life’s moments with boards for visual inspiration.
Though Pinterest was known for female influence recently you will find every type of niche is becoming popular on Pinterest. With more than 200 billion pins, there is an opportunity for every kind of brand or product.
At the end of 2019, Pinterest had 322 million monthly active users. As a marketer, it’s a great opportunity to promote products. People search Pinterest with buying intention and interestingly 40% of US dad use Pinterest to find new products. So it’s very clear that the Pinterest Popularity will continue to grow in the coming years also.
What Niches Are Good In Pinterest?
Pinterest has a majority female audience and therefore most of the topics that are trending on Pinterest are Art, Travel, Photography, DIY, great food & drinks, accessories, watches, beauty products and jewelry.
Though these subjects are popular on Pinterest, some niches like making money online are very popular and receiving a ton of traffic from Pinterest.
Personal vs Business account Why You need One?
Pinterest allow you to have personal as we all business account. But Pinterest made it very clear that if a person want to use Pinterest for commercial purposes must create a business account.
A business account gives you more detailed analytics of your website visitors and their activity on your Pinterest or file. Pinterest is adding more educational material about Pinterest and how it can help you to grow your businesses.
You can have your personal and business accounts as well. You can hold up to 4 business account or you can convert your personal account to a business account.
You should not convert your personal account to a business if you have large following. Once you convert your account you will lose all the following and will need to build all the following once again.
If you have more pins relating to your business, it’s better to continue with your personal account. Just change the username to your business name.
You can always make boards “Secret” in your personal account so that no one can see it but you. That way you do not need to delete your personal boards.
When you create a business account it is necessary to verify your business with Pinterest and it is a very simple process.
If you are a blogger or a solopreneur, you should not ignore Pinterest. For content creators like bloggers, podcaster, YouTuber Pinterest is a great way to reach their targeted audience.
Benefits of Pinterest
Different from other social media:
As I mentioned above also, Pinterest is different than any other social media platform. Other social media platforms like Facebook, Instagram are very strict when it comes to sharing your links. So as a marketer it’s of very limited scope. But Pinterest allows you to share your every piece of content including your URL. So from the promotion point of view, Pinterest is very helpful
2. Pinterest Allows You to Create More Pins:
Unlike other social media platforms, Pinterest encourages you to create more pins per post. So you can create 5 pins per post and share it on Pinterest, which means more traffic to your site. It also creates a backlink, which is also good from an SEO point of view.
3. Pins generate traffic for months and years
Pins are immortal, no I am not joking. I have seen pins that when clicked go to dead websites. That means unlike an Instagram post, that does not have a life span of more than 2 or 3 days, Pins can generate traffic to your site for many months. And as a content creator, you want your content to be interactive.
4. Pinterest is easy with sharing
Pinterest traffic basically is very friendly with other’s content and always like to share and repin. It’s a great way to get new traffic to your website. If your pin is visually attractive, people tend to save and share your pin.
5. No Limit on Creating Boards
Pinterest allows you to create as many boards as you want. Pinterest is very liberal and when you have more boards, you can diversify your interests into boards. Save related pins on your boards. Thus you have more opportunity to share your content on many boards.
Pinterest is an amalgamation of social media and search engines. Pinterest works more like a visual search engine, where people search for the desired product, get new ideas and inspired by it.
On the other hand, it is totally different from other social media platforms like Facebook, Instagram. Pinterest allows you to share your URL, in each of the pins you create. So it’s a great opportunity for bloggers and content creators to showcase their work to the new audience every time.
Pinterest allows you to create pins for your old blog posts and generate traffic to your blog post. What’s more Google-like Pinterest and shows Pins in the searches.
Google never shows FB or Insta posts in Google Search, but you will find hundreds of Pins in the Google search.
Pinterest is a nice additional source of traffic. some even say that they derive more traffic from Pinterest than Goggle.
If you are a content creator, you must not ignore Pinterest, it can drive traffic to your site like crazy. I started to explore Pinterest very recently and thus far, I am loving it.
What are you experience with Pinterest, have it helped to generate more traffic or sale to you? Comment below and if you have any tips, share with all of us.
Jivita is the founder of Advantage Affiliates and a full time online marketing consultant who helps people get started in the world of affiliate marketing. Read more about how Jivita helps people get started online.