Rebranding – Fear? Not If You Use It The Right Way!

Rebranding is a very important yet delicate subject, as it involves a radical change.  There are several reasons for rebranding.  One major reason and need to rebranding are to connect with the customers.  If you think that the present brand is not effective with regards to the connection with the customer.

Rebranding is a good idea, but at the same time, it is risky too, because your customer may not like the rebranding.

What is Rebranding?

According to Wikipedia, ” Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders.”

Rebranding costs time, money and energy, so it should be done very strategically.  Also, there are valid reasons when rebranding is important and should give a serious  thought:

  • You look like everybody else in your industry.
  • You’re going after a new audience.
  • Your brand has expanded.
  • Your brand is painfully outdated.
  • Your branding doesn’t reflect your values/identity.
  • You’ve suffered bad press.
  • You’ve merged or been acquired.

Generally, a logo change is the first thing when people start considering rebranding.  But it’s not only the visual effect that logo makeover does, but it also involves reshaping your identity.  So before going to change logo makeover, think over your company’s strategies.

Read More On Branding: Google Alerts: Best Tool to Brand Yourself

Benefits of Rebranding

Rebranding can be very useful and bring a new change.

Connect with new Audience

Rebranding can help you to reach new potential customers.  With new strategies, you can expand your reach to an entirely new market.  If you are successfully able to communicate   New aspects of your business and promote them correctly it can positively impact your reach and will expose to you an entirely new audience, which is more suitable to your new outlook and strategies.

Set Yourself Apart from Competitors

Rebranding help with establishing yourself with your own distinctive identity.  It makes you set apart from your competitor, and have your own voice and feel.

One of the major reason for rebranding is to establish your company distinct from other brands.  It helps to highlight your services and how your brand is different than others.

Maybe there are many brands in your niche and when you want to stand out in all the flocks, rebranding helps you immensely.

Reflect your new identity

Rebranding helps to convey your message to your customers.  Rebrandings shows to your customers how your company has grown and has set yourself and your company new goals.

It also helps to show that your business is evolving and you are constantly updating your services.  It also conveys the message that you are well aware of the latest trending in the market and have the flexibility to adapt to these new changes.

Choose colors of your brand carefully

Colors have an impact on the customers and can help you and your brand to give an identity.  The psychology of colors plays an important role to give your brand a new look and authority.

We all know that colours play a huge role in the psychological effect, colours also have a neurological aspect, different colors affect different parts of your brain and thus activate parts of the brain that affect your actions.

Each colour has positive as well as a negative connotation to it, let’s see some basic colours and their importance in building your brand.

Blue

Blue is the colour of the water, sky and certainly,

it gives a sense of responsibility and freedom.

Positive attributes:

Rest, Authority, Loyalty, Honesty, Responsibility, Openness, Self-control, Reality, Ambition

Negative attributes:

Egocentric,

Mistrustful,

Economical,

Rigid,

Exacting,

Fear Eccentric,

Impractical

In general, blue is the color which is related to creativity, sensitivity, and open-mindedness.  Blue evokes a calm and fresh atmosphere.

Yellow

Yellow represents the cheerfulness, it is the colour of the sun, sunflowers.  It is a bright and eye-catching colour.

Positive attributes:
Optimism,

Cheer,

Creativity,

Willingness to work,

Informative,

Force,

Rational,

Balance,

Alertness

Negative attributes

Emotionless
Superficial
Nervous
Restless
Cynicism
Hypersensitive
Critical
Self-indulgent

Yellow is the color of creativity, active and communicative.  Its best for the creative projects but with a caution that extra sensitive will not appreciate it.

Green

Green is the colour which is associated with balance, peace, nature, environment, abundance, and prosperity.

It also creates a sense of peace and gives a cooling effect.

Positive attributes:
Health
Balance
Peace
Fruitful
Sportive
Environment
Modesty
Realistic

Negative attributes :
Status
Love of Money
Conservative
Impressionable
Introvert
Slow
Hypersensitive
Quick hurt

Green is the colour of harmony and stability.

Red

Red is the primary colour and invokes emotions.  Red is the colour with lowest frequency and therefore first noticed by the visitor.

Positive attributes:

Fertility
Cheap
Enthusiasm
Readiness to Fight
Determined
Brave
Sharp responsive
Love and passion

Negative attributes :
Danger
Aggression
Dominance
Egocentrism
Violence
Vulnerability
Jealousy

Impulsiveness

These are four Primary colours with their positive and negative attributes.  Each colour has its meaning and importance.

While using a colour, it subtly conveys your message to your customers, but it is also important to keep in mind not to go over do with any of the colour.

If you notice the famous brands and their logos, you will definitely find a particular colour is used throughout the entire in that particular brand. Like Yellow and Mcdonalds.

Conclusion

Rebranding is important and very essential part of your business if you think that your brand is not conveying your values and emotions to the customers.

Logo remaking can be a just one part of the rebranding, rebranding denotes much more than just visual change in the logo and its design,

Rebranding generally important to convey your potential clients, your services, flexibility, and availability to expand.

Rebranding has its own challenges, but if done with care, rebranding gives much more beneficial results.

If you have a blog, rebranding in logos, the colors of your website can help you in the long term.  Pl let me know your opinion on rebranding and how it helped you in your business.  and if you have not done rebranding yet, do you think it will help your brand, or it will affect you adversely if you rebrand.

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