Day 5: Setup: Tracking
Tracking basically is the data about Who is visiting your website and how did they get there? Understanding your visitors’ path and behaviour is super important as it gives you the knowledge to leverage what is working.
Basically it provides you the information about your visitors, how your site is performing, and what to do from that. It is important is to understand the behavioral elements of the people who visit your site because that information you can use to further build your niche build your site.
The free tools that are provided by Google are:
Google Search Console
and Bing is by Microsoft.
These tools work like a research team or troubleshooting team for your website.
They do the research for you, bring that data back, you’re gonna be able to take a look at that data and make modifications accordingly. Maybe you need to work on this keyword or maybe you should write an article on a particular keyword. Or, there’s a lot of people visiting this page but they’re leaving really quickly, so you can add some more information or good visuals to make it more effective.
How does Google Analytics work?
Google Search Console,
Google Search Console tells you information about how people arrived on your site. Its data is more in-depth than Google Analytics. it tracks data like what keywords your pages and posts rank for.
It can give you data for each individual page and each individual post that you may rank for. As we all know that each post or page can rank for not only one keyword but for many others too. So when you get this information, you can tweak your posts and pages that can help you rank better.
Secondly, it also tracks who links to your pages and posts. For example, if you’ve been doing a campaign where you’ve been trying to get more content delivered onto Pinterest, with a link pointing back from Pinterest to your website, then that you can actually see if that is catching on within Google Search Console.
It also tells you if there are any issues with your site, for example, any errors or if there are any page speed issues.
There is no such thing as a perfect website. So there will always be some sort of little issues and they should be considered as a Google recommendation. Of course, if there are a plethora of errors then you might want to investigate and take a look.
t’s also a portal to communicate with Google. So every time you create a new page or post, you can let Google know.
you can let Google know in a variety of ways, but two specific ways one is the URL Inspection, and what that does is, give you the opportunity to ask Google to submit your new page or your new post into their search engine index.
Number two is sitemaps and what Sitemaps do is list out all of your pages, and all of your posts into a spreadsheet file. This spreadsheet file gives you the opportunity to say, look at all of these pages and posts. You can say it’s your website’s master file.
GSC really help within the organic search campaign that you’re doing because that is really what we’re doing is, we’re writing content so that it is naturally indexed in Google for not only our target keywords but other keywords as well, something called related keywords or LSI.
Bing Webmaster Tools actually have a few little extra things that the search console does not have.
They had a little SEO thing tools that have Tools & Enhancement.
Bing also has something called Microsoft clarity, it basically creates something called a heat map, and eye-tracking. so it actually does screen recordings, and it does heat maps. What a heat map does is it tracks People’s Most persons. And so, if your mouse cursor is on a certain section on your website, it will track that it will see and I’ll see where people are clicking on.
Bing also does screen recording so it will screen record every single one. Every single person that visits your site so you can see their behavior, you can see where they scroll down and all that kind of stuff. I do find that as a really great way to track certain pages and posts, and their behavior.
Tracking your website visitor is very important as it can enhance the UX-user experience of the site. There are many tools to track the behavior of your visitors but here we discussed three of them, Google Analytics, Google Search Console, and Bing.
You can use any one or combine the data to get more detailed information about your website.
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