If you are a business owner, it’s crucial to know why should you have a website or what are the advantages of having a website. In today’s world, having a website can serve many purposes and immensely benefit you and your business.
When you start a business, you try to reach the maximum number of people and for that, you use different tools and techniques like advertising, print, and video, and so on.
Your website is the easiest way to promote your business and has the potential to reach the 4billion people on the Internet if you do a proper SEO ( Search Engine Optimization). Before I disclose to you the secret of getting more sales with SEO, let’s discuss all the details of having a website.
What is a website?
A website is an online presence that allows you to promote goods and services and manage your company, store, or portfolio. In some ways, it’s the ideal personal online presence.
A website is basically how you advertise and promote your goods and services through the internet. In effect, a website is a personal and professional internet presence and a platform to run business for you online.
A good website allows you to create your own personal brand by offering your potential customers something unique, relevant, and quality.
Without a website and a quality workstation, all your efforts for the growth of your company, brand, or portfolio will be pointless as you won’t be able to reach out to potential customers.
Advantages of having your own website
Here is a short video explanation before we discuss it in detail:
Helps to create your own brand:
First up, there is an obvious benefit to having your own website, in terms of branding and identity. If you have your own website you will be able to differentiate yourself from the competition.
While creating a website, you take into consideration many things like logo, domain name, and colors for your website that convey the perfect message to potential buyers.
In this process, you create a strong online presence and thus helps to create your own brand.
2. More Traffic, more sales!
You will also find that when you do build up substantial traffic to your blog, your website will overtake the blog in terms of visitor numbers. That’s why it is important to have your own website or blog.
Once you have your own blog or website, it becomes so easy to drive traffic to your products through social media platforms like Pinterest, Facebook, Instagram, and so on.
More traffic equates to more sales, so when you get a lot of traffic you might get more sales and more revenue.
Without a website for your business, you are leaving a lot of money on the table!
3. Easily reach your potential client:
The primary reason you should have your own website is that you can do marketing to potential clients and customers who are searching for your particular services or products more effectively.
An online business is the next best thing to having your own brick-and-mortar office. This is why you need to have a website. It can take over your existing business.
4. Your customers can quickly find you 24×7
Not only it makes it easy for you to reach your potential clients but if you have a website which they can find online, they have easy and quick reach.
Customers have the flexibility of choosing to find you through the internet at any given time, 24×7, from anywhere in the world. This is an advantage of having a website over a brick-and-mortar shop.
Unlike brick-and-mortar shops, your clients can reach you 24×7, because your website is open day and night, even from a totally different country or different time zone.
5. Makes it easy to sell products
If you don’t have a website, how far will your products or services be available to customers? Your customer knows where to find the products or services from the beginning. This makes sure that she will be able to get the product and services that she needs and as soon as possible.
At the same time, through your website, you can write different articles about your products, and thus warming up them before pitching them a product.
More informed the prospectus is, the more chances of converting them into a buyer.
6. Increased online shopping trends:
People are buying online more than ever before and the stats show that one can expect to have 300 million online shoppers in 2023.
According to Statista, “In 2020, there were a total of 256 million digital buyers in the United States. This figure is projected to increase to 278.33 million online buyers in 2024. The most popular online shopping categories in the United States include fashion, and electronics & media.”
These numbers are huge, and I hope you see the immense opportunities for your business and a reason to have your own website.
7. Mobile Shopping is Catching Up:
Smartphones make online shopping very easy for the users and interestingly mobile shopping is quickly catching up to desktop shopping.
Its popularity is increasing because it allows you to shop anywhere in the world, often on the go. That’s why a whopping 49% of people exclusively use their phones for shopping. That means 49% of your traffic will also come from mobile users.
Interesting observations from Optinmonster,”
you’d be interested to know that 67% of users admit to window shopping for fun on their smartphones.
Not only that, but 77% of these digital window shoppers make impulse purchases. And, if you couldn’t catch them right away, 70% of them will come back and make a purchase from their device within the first hour of seeing the product.
So not having a website can be a fatal mistake for your business.
There are many other reasons why you’d consider having your own website:
Here are some other real-life examples:
If you’re teaching in a community college, your website becomes like your business card — you want as many people as possible to be able to see what you’re teaching.
If you’re working in a factory, you need to make sure your website can’t be shut down by union workers.
If you’re a doctor, you always need to protect your website.
If you’re buying a house, you need to protect your website from foreclosure lawyers.
If you’re a student in a dorm, it’s imperative that your website become more than just your school’s homepage — it needs to serve you (the dorm leader) as well as the dorm’s residents (the students).
If you are a business owner, your website can help you in many ways to grow your business. Just by having a website, your business credibility increases, as it’s seen as more professional from the perspective of your potential buyer.
Your website works as a business card, it gives the opportunity to have a sneak peek at your products and an opportunity to you to attract more customers.
You don’t need additional staff and pay them when you have your own website, working for you by 24×7. A huge money saver!
The cost of starting a website is very low compared to a brick-and-mortar store. Today you will find many portals and apps offering a free website.
For more information search “Top Blogging Apps” in the search bar and you will find more than 15 articles I wrote on the subject.
I hope this article has helped you to realize the advantages of having your own website, and if you found this article useful feel free to share it with your friends.
If you have any questions or suggestions pl leave them in the comments below and I will be more than happy to stir you in the right direction.
And if you already have your own website, pl let me know in the comments if you agree with me on the subject, and how your website is helping you and your business.
Jivita is the founder of Advantage Affiliates and a full time online marketing consultant who helps people get started in the world of affiliate marketing. Read more about how Jivita helps people get started online.