In this series of repurposing content, today we are going to discuss how to Repurpose Content for Email Marketing. Email is a great marketing tool and it helps us to reach directly into the reader’s inbox, unlike any other marketing tool. But it’s also important to provide good value to your email subscribers. In a sense, your subscriber has put their trust in you by providing their email, and now it’s our turn, to provide them value-oriented content which will be helpful to them. Do you find it difficult to come up with ideas for your emails? Not to worry, in today’s article we are going to discuss the same subject and I will show you how easy it is to repurpose your content for email marketing.
What Is Repurposing Of Content for Email Marketing?
We have already discussed what is Repurposing of content in my last article, so you can go through it to get the basic idea of it. In that article, I showed you simple tips to reuse your content for social media and it’s a great way to connect with your audience on social media.
So in this article, I will show you some simple ways in which you can use your existing content for email marketing.
But before we start, it’s important to segregate your existing content which is suitable for email marketing.
Here we are discussing send automated emails with the help of your existing content. So basically when a subscriber joins your particular list, emails get send automatically.
Will It Help You in Search Engine Optimization?
Yes, this technique of repurposing content will definitely help you in Google ranking. We are repurposing your existing content and sending it to your email list, and they will land on a specific page of your blog. So an additional source of traffic for your website and more traffic means good rankings.
It’s because you’ve created a new source of traffic from a new source, a different source through email marketing.
Google sees that traffic coming into your site. And especially if people go to the site and visit the site and stay on there for a little while, it’s the ideal situation. Ideally, you want people to not only visit the site from your email but stay on the site.
So definitely it will help you and your business in SEO. But there are some dos and don’t. So let’s discuss it.
Do’s:
Keep the Email Content Evergreen
So what is evergreen content? Evergreen content is content, content that is not time-sensitive and lasts a really long time.
Evergreen content can be:
- How-To Articles
- Ways to do something
- Learn based article
- Informative articles
Now we learn what are the dos for a drip campaign, let’s try to avoid some content in the drip campaign.
Do not use year-based content, like best laptops for 2021. This kind of content is not useful for drip campaigns because then you need to change the year and different laptops in the emails. As you know technology changes very rapidly so this kind of content should be avoided.
Seasonal content is not useful for drip campaigns. For example, if you’ve got like “Best Halloween costumes for Dogs” something like that.
Because this is a drip campaign, it is automated based on when someone subscribes. So if you have someone subscribed on January 1 And you have a Halloween base email that goes out on, say, three months after they subscribe, you’ve got a springtime email, talking about Halloween so it doesn’t really make much sense to have that setup.
News-related content is not useful for drip campaigns. As News content is constantly changing, creating a drip campaign around it will not be useful.
Now that you know what to include in your drip campaigns, let’s discuss how to categorize your content for email marketing.
You need to go posts, all posts, and list all the pieces of content that can be used for drip content. Make a list of all the posts you have already published and can be listed under evergreen content.
Use categories and Tags for making a list
When you write a blog post you create categories and tags, you can use these categories and tags for creating drip campaigns.
Say you have an article on your site “ 5 Niches with 10% commission on Amazon”. Now, this post can come under the category of Affiliate marketing.
So you can create a drip campaign around the Affiliate Marketing category and send this piece of information of 5 niches in 5 emails.
So in this way you can create drip campaigns from your existing content.
So in a nutshell, take a look at categories. Take a look at tags, building a series out, you know, using Google Docs or whatever. so there you go and you know you could just keep adding to it.
That’s the great thing about doing this is that you don’t have to do this all in one sitting, you can kind of continue to add.
Free Resources for this Article: 
- Google Docs
- Aweber
- Mailerlite
- 30-day Journal (Download from the link below)
I have created a 30-page jouranl to list all your posts which you can divide into different categories and tags, feel free to download it.
Use Google Docs to Create A Email Series
Use Google Docs or Word, to write down all the emails before you blast these emails into your autoresponder.
If you’re going to write a whole series of emails. I find that using Google Docs is ideal, just to see the flow of all the emails.
Email Auto Responders:
Aweber
Aweber and Mailerlite are two of the best options if you are just starting out and if you need a good autoresponder Mailer lite is best.
Aweber free, yes it’s free up to 500 subscribers, you’re allowed to have one list and 500 subscribers and then there’s a price, and that is 19 a month. I like it because it’s simple. Like I don’t need a lot. And I think it’s a great starter.
Mailerlite:
Mailerlite is free to join, also offers you 14-day premium features. MailerLite’s free plan includes access to landing pages, pop-ups, email marketing campaigns, automation, and more. Give it a try now—no credit card is needed!
Join Mailerlite for Free
I hope this article is helpful to you and if so, don’t forget to share it with your friends, and if you have any questions or suggestions, pl comment below.