What is SEO in WordPress – Learn 8 Core Features


seo_in_wordpressSEO – Search Engine Optimization – is a strategy, used for ranking your websites in different Search Engines like Google, Yahoo and Bing.

It is a method used to help the search engines to find out your content easily and get higher ranks in SERP.  Without proper SEO, it is difficult for any website to catch the reader’s eyes.

WordPress as an SEO optimized CMS, the most popular today worldwide, almost 30% of the Internet is powered by WordPress.

No doubt WordPress has optimized code and formatting, which follows best SEO practices, but there are many other important practices you need to follow, to get a website indexed organically.

Why is SEO important?

Search Engines like Google any many other, are the biggest source of organic traffic.  These search engines have the ability to pull the huge traffic to your website if your website is SEO optimized.

Google and all the search engines have their own algorithms to find out and rank the content but it needs your extra effort also to make the search engines to learn more about your content and rank them in SERP.

Today, it is most important to make your website SEO optimized, otherwise, it’s really difficult to get ranked in the SERP – Search Engine Result Page.

Your content, however it may be good, is not of any use if it is not on the first page, as readers are less likely to search for their desired results other than the first page, thereby missing out all of the possible traffic to your site.

So, is it difficult to optimize your website for SEO?  It need not be!  If you just follow the basics of SEO, your site is good to get good rankings in Search Engines!

Basic Settings for SEO in WordPress

1.Visibility Setting

The first thing you need to check the Visibility setting of your website.


Visibility Setting in WordPress

WordPress comes with in built functionality to hide your site until it is complete and ready to go online.  That is if you check the option under Settings > reading > search engine visibility, your website is not going to appear in search engines.

You need to uncheck the Visibility option, to get your website visible in Search Engines, and don’t forget to SAVE CHANGES, to store your changes.

2.SEO friendly URL

SEO friendly URLs contain words that clearly indicates the content on that particular page and is easy to read to both humans and search engines.

https://advantageaffiliates.com/ what is seo in wordpress

Never use URLs that not related to content and having numbers in it.

https://advantageaffiliates/ ?p 10467

You can set this by going to Settings > permalinks and Custom Postname

Post name


3.AIO – Best WordPress Plugin

Use All in One SEO Pack to optimize your WordPress site for SEO. It’s easy and works out of the box for beginners, and has advanced features and an API for developers.

Download All in One SEO Plugin

Once you activate AIO plugin, it’s quite easy to show your content in the search results, as AIO plugin have specific fields which you need to complete.

4.Meta Title

Meta title and Meta description both serve the SEO purpose, your actual post title can be different from Meta Title.  In short, Meta Title is the post name which is shown in Search results.  If the AIO plugin is activated, you can change your Meta Title and Meta Description, to make it more attractive and enticing.

meta title & description

The Maximum length for Meta title is 60 characters and 160 for Meta Description.  The Preview Snippet area shows you how your blog post going to appear in search engines.

5.Meta Description

Meta Description is one of the most important things that you need to be filled out carefully, as this little description can help you get more clicks if it is properly formulated.  this is one of the places where your content is going to be stand out in the first 10 listing in the first page of search engines.  So make it catchy, and see how your click-through rate goes up.

6.Social Meta Title & Description

It is the place where you can decide how your blog post will appear in social media like twitter, facebook etc.  You can also add a particular image which you want to show up in the social media

7.Google Search Console, Google Analytics ID

8.Create an XML sitemap

Adding your site to Google search console and put your Google Analytics Id in the AIO plugin.

Here is a video training on how to do the All in One SEO for your website.

Jay's webinar on AIO plugin

These live webinars are held every week for premium Wealthy Affiliate members, totally free of cost and without any upsells.  I hope you will find this webinar useful for SEO of your content.

. If you have any questions or comments pl leave below in the comment section.


Thanks for reading ❤ Click the links below 👇 to share it with your friends and if you want to contact me personally, feel free to email me 🌻shubh@advantageaffiliates.com

6 thoughts on “What is SEO in WordPress – Learn 8 Core Features”

  1. Hi, Shubhaangi

    I enjoyed reading your blog, the SEO is so important, if your SEO is not set up correctly then you loos traffic and traffic is same as money. Is the All in One SEO Pack better than Yoast SEO?

    I have used them both but don’t know which one is better ☺ but I have learned a lot from your article,  so thank you for your help. 

    Best wishes 


    • Hey Salomon,

      Thanks for stopping by.  

      All in one and Yoast are the two most popular plugins for SEO.  I think it’s one’s personal choice to use Yoast or AIO.  

      I personally prefer AIO, as Wealthy Affiliate supports it and must have a reason for it.  Anything if have any knowledge about SEO, I owe to WA. 

  2. Thank you for your great article about All In One SEO as a plug-in to improve SEO for WordPress sites.  Thanks particularly for the reminders of getting these right:6.Social Meta Title & Description7.Google Search Console, Google Analytics IDI’ll check out that training for sure and get onto All In One SEO.

    A question for now, what are the best social media channels to share your content on if I have limited time?  As an affiliate marketer, what are the top say 3 social media channels to use and why?Thank you so much!

    • Hey John,

      Since we all are on blogging platform, and work hard for getting our content ranked in SERP, I think it would be a great strategy to share your content first on G+.  Simple reason for this is Google owns G+, and definitely it helps your content with better ranking.

      The other two social media where you can share your content, hugely depends on your audience.  Where your audience hang out is important to find out.  Demographics, age are some other factors that you should be look out for.  Teenagers tend to hangout more on Instagram, snapchat etc.

      A very good tutorial is available on WA, on this subject Social Media Breakdown, I recommend you to go through it


  3. Thanks for this informative article on SEO settings in WordPress – I’m new to this blogging platform and I really haven’t got to grips with the parameters in it yet. 

    I was advised to use the Yoast search engine optimization plugin with my blog but I see you are suggesting using a plugin named All in One SEO Pack. Is this plugin a much easier option to use?

    Also, I see that you’ve covered something important known as the Meta title and Meta description for each article. When I am composing my article – where can I find these two boxes?

    • Hey Chris,

      Don’t worry about being new to blogging, surely after some months here at Wealthy Affiliate, you will be more comfortable with SEO stuff.

      Yoast and AIO both are very popular plugins for wordpress, it’s your personal choice which one to use.  WA by default provide your blog with All in One plugin for SEO.  

      Read more on Yoast SEO vs All in One SEO Pack – Which is the Best WordPress SEO Plugin?

      Meta Title and Meta Description are very important, as these title and description, you want to read by the search engines, your post title and meta title can be different, if you want to.

      You will find the boxes for MetaTitle and Meta Description at the end of your post, while writing or editing your post, scroll down to the end and you will find settings for these two.


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