User Experience (UX) is one of the most important things for the overall development of any business. At the end of the day, it is your audience, a customer whose opinion can make or break your business. Having good UX to your audience, therefore, is so important.
According to Google,” the overall experience of a person using a product such as a website or a computer application, especially in terms of how easy or pleasing it is to use.”if a website degrades the user experience too much, people will simply stay away”
Importance of User Experience
The service or the product that we promote fulfill the user’s need. That’s the number one reason why a person buys.
So now it is important to understand the psychology of the buyer. We all know that when a person is in the last part of Buyer’s cycle, he almost had made a decision, what he wants to buy, so he already has an image of how he wanted to access that knowledge regarding the product.
Fore.g, when we write a product review, there are many products that must be in a visual format, like cooking. Of course, you can write a single step of that recipe, but if we think from a user point of view, if he wants to search a particular recipe, most probably the will prefer a video format to absorb that information, instead of reading a blog.
So it is important to pay attention to these points when creating content. We need to create content which will give the audience the best UX.
Examples of UX in daily lives
We all are looking for great UX whenever we go to watch movies or a restaurant, we expect a certain kind of user experience while visiting these places. When that meets our expectation we say we have a great UX of that place.
Same is the case with your website when a reader arrives on your website, he has a certain expectation or he has a certain kind of expectation from a website. Maybe he is searching for a solution, or maybe he needs more information about the product. So you need to know the psychology of your audience and provide every possible information, by using a different kind of mediums like a written blog, vlog-using videos or a combination of both.
It is our responsibility to provide them a good UX of our website through our content, good navigation, color schemes and so on.
How to Create an Awesome UX?
Now, here’s a cool 4 elements that you should implement on your website or in your content or wherever you want to give an extraordinary UX.
- Story Telling
Story Telling: Whether you are creating content for your website or for your video, it is important to tell them in a story based form. We all love stories, and naturally, like to hear content in story forms.
It makes very natural to your reader and helps to better connect with your content and your brand. No one likes to read very lengthily wordy documents. So when you write your content in an easy to flow way, it easily gets absorbed also by your reader.
Engagement with your audience is extremely helpful, so you can ask them to leave comments, or ask questions in the comments section.
You can also ask for their experience of a product, or ask them to watch a video, this kind of engagement definitely give them a friendly vibe and a good user experience.
Again, answer all the comments and questions is equally important, as your reader should not feel like you do not care about your readers and their opinions.
Comments are actually a great way to get connected with your audience.
You must have heard about writing with intent. Each of your blog posts should be focused on a particular keyword or a query. It is important to keep in mind what is the end result of your blog post. Has your blog post helped solved their search?
As we discussed above, it is important to give the best UX, by providing them with their solutions. If they don’t find what they are looking for, information, guidelines or an opinionated product review, they will definitely not have a good UX.
Usability includes many factors like aesthetics of your website, colors, typography and so on. Branding factors like logo, the colour of your website all help to build a good UX. Better navigation through proper menu settings also plays a huge role in usability to your audience.
Compatibility across all devices is also a big factor for a better UX. You all must be knowing by now that Google is giving preference to searches on mobile devices so it is important to have a website that is accessible through all the devices.
Overall Result of Applying SEOU!
Yes SEOU, a formula of creating a better UX! When you apply this formula, you will definitely get a better result.
- More Traffic:
When you apply all these factors, you will get a better traffic result. Because of good UX, readers stay more on your website, which is a good ranking factor. Once you get good rankings, traffic starts flowing to your website.
2. Return visitor:
Because of greater UX, visitors like to visit again to your website, thus you gain return visitors increasingly.
3. More Engagement:
All these lead to more engagement with your website and your brand. Slowly you gain the trust of your audience when you engage with them.
Conversions happen when your audience trusts you, that you are not giving them some bad products for the sake of some commission. When they trust you that you will always provide them great solutions and help them in finding great products.
these are some simple tips which can help you better your conversions. What do you think about UX, what do you think about advantage affiliate, pl let me know your UX with this website. Does it provide you some value and helpful in some way?
I would love to hear your responses, pl let me know in the comments below, and if you have suggestions, also share with me.
Jivita is the founder of Advantage Affiliates and a full time online marketing consultant who helps people get started in the world of affiliate marketing. Read more about how Jivita helps people get started online.